Over-the-top (OTT) set-top-box (STB) refers to a device designed to access content delivered over the Internet without a multiple system operator (MSO) being involved in the control or distribution of the content. The market for the technology in recent years has been up against smart TVs, game consoles and Blu-ray disc players, making the market for the technology very limited. However, in recent years major companies such as Apple, Samsung Electronics and Google have been increasingly interested in the technology as a means to connect ultra-mobile devices to TVs, increase cloud computing users, and boost various cloud and software services. This Digitimes Special Report examines the trends and strategies STB makers are heading in and the plans of major companies for further adapting the technology into their products in order to better compete in the market.